Sierra Sun, Sept 29, 2009
By Greyson Howard

TRUCKEE, Calif. — The Sierra Business Council and Sierra Nevada Conservancy are teaming up with National Geographic to put Truckee, Tahoe and the Sierra on the map.

The idea, being implemented by the National Geographic Society all around the world, is to create detailed, interactive maps to promote geotourism, and the Sierra Nevada is the latest region to enter.

“Basically, geotourism is a type of tourism that sustains a place,” said Steve Frisch, president of the Sierra Business Council.

The interactive maps highlight cultural, recreational, ecological and other points of interest based around an area's character, that allow prospective visitors to not only figure out what they want to do and where they want to go, but to connect them to the region and its issues, Frisch said.

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